Brand strategy

Our Brand Strategy Competencies

MM Marketing’s Approach to Branding

A brand is a distinctive idea of a product or service with instant recognition, consistent associations, a clear promise, strong emotional connection, and high consumer value that is imprinted in the consumer’s mind. Thus, brands cannot be built up simply by advertising; rather, a rigorous brand transformation must occur.

Brand transformation can anchor a growth or turnaround strategy and drive customer loyalty, profit, and shareholder returns. However, the strategic investment decisions required to shape and strengthen the brand must be tackled with rigor and discipline. They should be debated by senior management, grounded in data-driven insights, and embedded throughout the organization.

  • Making it real requires each relevant business function to have an action plan for internal execution, converging to create an integrated brand ecosystem for the customer to experience.
  • This approach has been used across industries and geographies. It has been customized for both B2C and B2B contexts and also takes into account nuances across industries.

Our global network of Brand Strategy experts includes more than 100 professionals with deep experience in branding in offices around the world. Contact us to learn how MM MARKETING can work with you to strengthen—and transform—your brand.